How to Start an MLM Company

A Quick Guide for New Founders

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To start an MLM company can be the most demanding and rewarding adventure an entrepreneur can choose. The Sheffield Group is committed to helping you minimize the demands and maximize the rewards! We’ll show the surest path from your business idea to a cash-flowing business. Read on to learn how…

Direct Selling is Different

There are important differences between MLM and other business models you may be familiar with. Many leaders of successful enterprises imagine that their success will transfer effortlessly to direct selling.  In reality, knowing the basics of business is a great asset, and many aspects of a direct selling company are just like any other: hiring quality executives, sourcing product manufacture, managing your supply chain, planning your finances, and more.

But there are other aspects that are truly unique to MLM. If you don’t have expert help, you’ll be learning how to start an MLM company on the job! That’s a risk you don’t want to take. Drawing on the experience of those who’ve been there before, and helped others on the same path, will make your journey to success faster and safer.

Startup MLM

Distributors are Not Employees

A key difference in MLM is that your success depends on a volunteer army of independent distributors. You don’t employ them, and you can’t decide how hard they work (or not).  Each distributor is a small business owner inside your business. Distributors will often do things the way they want to, not the way you want them to. And if you upset them too much or too often, they will quit!

It takes a lot of skill to recruit, grow and inspired your distributors.. If you succeed at this, you can be rewarded with exponential growth on a scale that no other business model can match. Realistically, you will need time to learn the skills required. That’s why you need the help of professionals who know MLM, and who can help you hire talented executives.

What to Look for in an MLM Expert

A true expert knows how to start an MLM company because he or she has actually done it.  Not only that, you want your expert to have close experience with many other MLM companies through years of consulting experience.

The consultants of The Sheffield Group meet and exceed those requirements. They have all launched and led successful MLM companies. As the industry’s top consulting firm, The Sheffield Group has launched or advised more than 1,000 companies over period of more than 30 years.

You won’t find a single consulting resource to match this record.

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How to Start an MLM Company with Sheffield’s Help

When you launch a company with the guidance of The Sheffield Group, you’ll be supported by an in-house team that’s second-to-none. More than that, they have on hand the most accomplished network of experts in all the different you’ll specialties you’ll need, like MLM software, MLM law and branding for direct selling. Each of these participants knows one of the key elements of knowledge of how to start an MLM company.

The Sheffield Group and its specialist network can support your launch in all these different ways:


  • Concept and Product Review
  • Compensation Strategy
  • Marketing Strategy
  • Sales Pathways
  • Product Positioning
  • Distributor Recruitment Strategies
  • Financial Modeling
  • Culture Development


  • MLM Software
  • Branding and Design
  • Website and App Development
  • Online Positioning and Marketing
  • Social Media
  • Executive Recruitment
  • MLM Law

How to Start an MLM Company: Your Next Step

With the expert guidance, you’ll be surprised how fast you can get your new MLM company off the ground and generating sales.

So what should you do next? Consult the experts! No one knows more about how to start and MLM company than The Sheffield Group. Your first conversation with a Sheffield consultant is free, so now is the time to reach out and schedule that appointment. Simply call us, or click the Message link below.

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