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What Is a Multilevel Marketing Company?

About This VideoIn this video, Mike Sheffield breaks down the different types of direct sales business models: one-to-one selling, one-to-many selling, multilevel marketing, and hybrid selling models. Which one is best for you? This video reveals the most important...

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Which Comes First? Product or Opportunity?

A debate has long raged in the direct selling world: lead with the product vs lead with the opportunity. To better address which is more important, let’s first review the regulatory environment, because this has a direct impact on the issue. The Pyramid TrapPyramid...

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Compensation Plans: The Untold Secrets

Many people misunderstand the role of the compensation plan in the direct selling business. While it is important, it is not as critical as your product or service, nor your management team and company culture. The compensation plan is important because it drives...

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MLM No More: The New Direct Selling Industry

You heard right: MLM No More. What’s happening to cause us to say such a thing?  Of course, direct selling continues as a fundamental business model. But the changes taking place in the industry are so profound, we really have to let go of our old conceptions of MLM....

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What is MLM

What Does MLM Mean?Multilevel Marketing (MLM) is a business in which non-salaried sales representatives sell products on behalf of the company while attempting to recruit other sales reps. It’s a business model that provides a wealth of benefits to the owners and...

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Be Passionate About Your Business

by Michael L. SheffieldThe fact that you received and are even reading Direct Sales Journal probably puts you in that elite class of enlightened and exuberant entrepreneurs who are impacting the lives millions of people around the world. As a direct selling or...

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Creating Ideas for Your Next Million Dollar Product

Michael L. SheffieldWhat do a Bull and a Bicycle have in common? If you’re Pablo Picasso, plenty. One day the legendary artist was out in his yard, not doing much, just kind of looking around. As he turned to go back inside, Picasso noticed a rusty old bicycle. The...

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