THE SHEFFIELD KNOWLEDGE BASE
AN UNRIVALLED RESOURCE TO POWER YOUR SUCCESS
All Posts
Product Development and Launch Series: Launching, Pricing and Getting Paid – Part 2
A MESSAGE TO PRODUCT CREATORS If you’re a product developer and you’re looking for the best way to bring your unique creation to market, the direct selling industry could provide you with the ideal channel, with a fast track to market and huge potential upside. The...
Product Development and Launch Series: Selling Consumable Products – Part 1
A MESSAGE TO PRODUCT CREATORS If you’re a product developer and you’re looking for the best way to bring your unique creation to market, the direct selling industry could provide you with the ideal channel, with a fast track to market and huge potential upside. The...
MLM Pricing Strategies
MLM is an excellent alternative to traditional marketing strategies; however, it’s important to keep in mind some of the primary differences between MLM and conventional marketing. Direct Sales vs. Traditional MarketingHow is marketing a product through direct sales...
Questions to Ask for Crafting a Successful Bio
There will come a point when you’ll want your company showcase to focus around one key individual, featuring a biographical background that presents them in the best light. If you already have a bio, resume or CV, then you may want to use this guide to help you craft...
Online vs. Live: Facing Up to a Changed World
A lot has happened in the last two years! How we work and where we work has drastically changed — for better or for worse. Commuting hours a day to an office in the city has been replaced for millions of people by a desk at home and endless Zoom meetings, contending...
Building a Successful Direct Selling Company
About This VideoMike Sheffield offers MLM startups a roadmap to success in this video. From building a good management team to product and compensation plans, he walks you through the essentials of building a successful direct sales company and reveals the secret of...
Launching Your Company
About This VideoThink launching your company is a one-step process? Think again! Mike Sheffield walks you through the three phases of launch: soft launch, pre-launch, and grand opening.Let’s Talk About Your BusinessCALL US:480-639-6466
The Compensation Plan
About This VideoThe compensation plan is the roadmap to your company’s success. Mike Sheffield offers expert advice on planning your ranks, balancing your plan, and avoiding common pitfalls.Let’s Talk About Your BusinessCALL US:480-639-6466
What Is a Multilevel Marketing Company?
About This VideoIn this video, Mike Sheffield breaks down the different types of direct sales business models: one-to-one selling, one-to-many selling, multilevel marketing, and hybrid selling models. Which one is best for you? This video reveals the most important...
Beyond Pills and Potions: The New Landscape of Direct Selling Products
Older people think of Tupperware parties or the “Avon lady” when they think of direct selling. Multilevel marketing has an even deeper history since it evolved from the early days of the Yankee Peddler. Avon itself was founded by David McConnel who long-ago sold...