Which Comes First? Product or Opportunity?

Which Comes First? Product or Opportunity? A debate has long raged in the direct selling world: lead with the product vs lead with the opportunity. To better address which is more important, let’s first review the regulatory environment, because this has a direct...

Compensation Plans: The Untold Secrets

Compensation Plans: The Untold Secrets Many people misunderstand the role of the compensation plan in the direct selling business. While it is important, it is not as critical as your product or service, nor your management team and company culture. The compensation...

MLM No More: The New Direct Selling Industry

MLM No More: The New Direct Selling Industry You heard right: MLM No More. What’s happening to cause us to say such a thing?  Of course, direct selling continues as a fundamental business model. But the changes taking place in the industry are so profound, we really...

What is MLM

What is MLM What Does MLM Mean? Multilevel Marketing (MLM) is a business in which non-salaried sales representatives sell products on behalf of the company while attempting to recruit other sales reps. It’s a business model that provides a wealth of benefits to the...