by Charity Dunning | May 3, 2022 | Sheffield Blog
Online vs. Live: Facing Up to a Changed World A lot has happened in the last two years! How we work and where we work has drastically changed — for better or for worse. Commuting hours a day to an office in the city has been replaced for millions of people by a desk...
by Charity Dunning | Apr 5, 2022 | Sheffield Blog
Beyond Pills and Potions: The New Landscape of Direct Selling Products Older people think of Tupperware parties or the “Avon lady” when they think of direct selling. Multilevel marketing has an even deeper history since it evolved from the early days of the Yankee...
by Charity Dunning | Mar 8, 2022 | Sheffield Blog
Which Comes First? Product or Opportunity? A debate has long raged in the direct selling world: lead with the product vs lead with the opportunity. To better address which is more important, let’s first review the regulatory environment, because this has a direct...
by Charity Dunning | Feb 9, 2022 | Sheffield Blog
Compensation Plans: The Untold Secrets Many people misunderstand the role of the compensation plan in the direct selling business. While it is important, it is not as critical as your product or service, nor your management team and company culture. The compensation...
by Charity Dunning | Jan 26, 2022 | Sheffield Blog
MLM No More: The New Direct Selling Industry You heard right: MLM No More. What’s happening to cause us to say such a thing? Of course, direct selling continues as a fundamental business model. But the changes taking place in the industry are so profound, we really...
by shef-dev | Mar 8, 2019 | Sheffield Blog
What is MLM What Does MLM Mean? Multilevel Marketing (MLM) is a business in which non-salaried sales representatives sell products on behalf of the company while attempting to recruit other sales reps. It’s a business model that provides a wealth of benefits to the...