Direct Selling Through The MLM Party Plan by Michael L. Sheffield More and more traditional marketing companies offering consumer products are turning to Direct Marketing concepts such as mail order, direct mail, infomercials, telemarketing and even e-commerce on the...
Network Marketing: Real Business or Real Scam? by Michael L. Sheffield In order to understand what network marketing is you also have to understand what it isn’t. Network marketing isn’t a pyramid scam. Pyramids are programs similar to chain letters where people just...
Decision To Transition by Michael L. Sheffield Every Direct Selling Company that has reached the pinnacle of success in today’s competitive market began its business by offering unique products or services that served a recognized need. But quality product alone...
The Home Based Business by Michael L. Sheffield As the new year approaches, home-based businesses throughout the United States appear alive, well, and steadily expanding their sphere of influence. (This is one in a series of articles by MLM consulting expert Michael...
Multi-Level Marketing, Party Plan, Direct Sales – What’s The Difference? by Michael L. Sheffield Find the Right Fit Question: I am looking at a part time opportunity in sales, but I am confused by the many different types of business opportunities that seem to be...
Direct Sales and MLM Strategies Elect A Prime Minister by Michael L. Sheffield As direct selling professionals we sometimes view our channel of marketing as mainstream. Corporate executives can easily fall into the trap of believing the hype of their own marketing...
